HELPING BRANDS MATTER SINCE 1994

Brand Audit + Strategy-led Growth System

This is our strategy-first methodology in action: clarity before execution, strategy before tactics.

Knowledge | Insight | Wisdom | Ingenuity

Trusted By

Apple logo Ron Zacapa logo Tetley logo Cafe Bustelo logo Centro Mater logo Miami-Dade County Hispanic Affairs Advisory Board logo J.M. Smuckers logo

Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.

Ralph Reyes, Shaw-Ross Importers

How It Works: Two Strategic Phases in 30 Days

Phase 01

Brand Audit

Before we can define where you’re going, we need to understand where you are. The Brand Audit is a comprehensive assessment of your current marketing, brand, competitive position, and customer perception.

What We Analyze:

  • Marketing & Brand Assessment: a review of how well your brand and marketing drive the right awareness, trust, and demand
  • Online Presence Review: Website, social media, digital footprint
  • Competitive Landscape Analysis: How you stack up against direct competitors
  • Existing Client Insight Interviews: What your best customers actually value about you
  • Industry Market Research: Trends, opportunities, positioning gaps

Mid-point presentation validating findings before we move to Phase 2

Phase 02

Strategy-led Growth System™

With research and insights validated, we build your strategic roadmap. The Strategy-led Growth System is a comprehensive document that clarifies your position, targets your ideal customers, and prioritizes growth actions.

What You Receive:

  • Formal Strategy-led Growth System Document: Your complete strategic roadmap
  • Primary & Secondary Target Market Recommendations: Who to pursue first (and why)
  • Brand Positioning Recommendation: Your unique market differentiator
  • Customer Experience Map: How buyers move from awareness to purchase
  • Communication Strategy: Messaging framework for all touchpoints
  • Priority Growth Recommendation: Highest-impact next moves
  • Implementation Calendar: Timeline and sequencing for execution

Final presentation + complete documentation you own forever

The Brand Audit + Strategy-led Growth System takes 30 days and includes three strategic meetings with your team.

By the end of the engagement, you’ll receive a complete strategic roadmap that clarifies your market position, identifies your ideal target customers, and prioritizes the highest-impact growth actions. You’ll know exactly what makes you different—and how to communicate it consistently across every touchpoint.

Investment: $10,000

KIWI’s Formidable Mother-Son Duo

THE MAGIC STARTS HERE

Three Decades. Two Generations. One Integrity-Led Service Philosophy.

Marian M Iglesias, Founder Gabriel Iglesias, President
Marian M Iglesias, Founder Gabriel Iglesias, President
Marian M Iglesias, Founder

Marian “M” Iglesias

Founder

  • 35+ Years Strategy And Communication
  • Branding And Brand Realignment Specialist
  • Fortune 500 Advisor
  • Multicultural Communication Strategist
Gabriel Iglesias, President

Gabriel Iglesias

President

  • 20 Years Brand Strategist
  • 10 Successful Years At Apple
  • Revenue-Driven Marketing Focus
  • Integrity-Driven Leadership

30-Minute Call · No Obligation.

WE HAVE FANS

“KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.”

Lazaro Carbajal

DWS Importers

“During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.”

Arthur E. Trotman

Tetley USA

“KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.”

Donald Llopis

Bustelo Coffee Co.

“Throughout the years, KIWI’s creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.”

Ricardo Febres

Shaw-Ross Importers

“KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.”

Ana Ortega

Centro Mater Foundation

“Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.”

Pedro Romero

MASAS USA

Ready For Greater Growth and Profitability?

Book Your Complimentary Strategy Session

Gabriel Iglesias

30 Minutes With Gabriel

No agency. No junior staff. Just strategy.

1

Pick a time
(30-min Meet)

2

We chat & answer your questions

3

You leave with clear next steps

Limited spots each week.

30-Minute Call · No Obligation.

Free · 30-Min Call · No Obligation