Strategic Marketing Leadership + Chief Marketing Officer (CMO) Services

C-suite marketing leadership and accountability—without the C-suite salary.

Knowledge | Insight | Wisdom | Ingenuity

Trusted By

Executive-level strategic marketing leadership and decision-making.

Here is where your Strategy-led Growth System comes to life—with the leadership to execute, measure, and adapt.

Grow Faster with a Fractional Chief Marketing Officer

PRO

Expertise

Your overall marketing strategy will not rely on inexperienced marketers. KIWI will set up a system that, based on your strategy, will guide your marketing and direct implementation.

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Cost

You gain strategic direction, performance tracking, and actionable insights—without the cost of an agency or a full-time Chief Marketing Officer (CMO) on the payroll.

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Liberated to Lead

KIWI provides strategic marketing leadership—leading vendors, coaching your team, guiding implementation, and monitoring adherence to the brand’s strategy focused philosophy. Allowing principals to concentrate on profits and growth.

30-Minute Call · No Obligation.

“

Gabriel and Marian Iglesias are master strategists, brand transformers, and premiumization experts. Their creativity, innovative approach, and solid sales background helped transform Zacapa, an unknown aged rum, into the global brand it is today.

Ralph Reyes, Shaw-Ross Importers

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Chief Marketing Officer (CMO) Services

What is a Fractional CMO?

✓Definition: A fractional CMO is the executive responsible for adherence to brand strategy, managing brand positioning, and leading all marketing teams and operations on a flexible part-time basis.
✓The Problem / Solution: Instead of committing to a full-time role, companies can access CMO-level guidance as needed. Excellent option for growth-focused companies not ready for a permanent executive hire.
✓Market Comparison: A full-time CMO costs $275,000 to $375,000 annually. The fractional model delivers marketing expertise and executive-level leadership that scales with your needs—at a fraction of the cost.

Fractional CMO Responsibilities

✓Strategic Planning: Define and lead short- and long-term marketing strategies aligned with company goals
✓Problem Solving: Diagnose bottlenecks and remove obstacles that slow down growth
✓Team Leadership: Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives
✓External Collaboration: Coordinate efforts with trusted agencies, contractors, and technology partners
✓Market Analysis: Track industry trends, customer behavior, and competitor activity to identify opportunities
✓Customer Experience: Improve every stage of the customer journey, boosting satisfaction, retention, and loyalty
✓Data and KPIs: Establish clear metrics, reporting systems, and accountability measures

Maximum Growth in Minimum Time

Your fractional CMO should act as more than just a consultant, they function as part of your executive team, shaping both your marketing execution and broader business direction. With KIWI Strategic serving as your fractional CMO, we integrate seamlessly with leadership, ensuring strategy and execution stay aligned.

Investment: $3,000–$15,000/month based on level of involvement, marketing budget, and strategic complexity

KIWI’s Formidable Mother-Son Duo

THE MAGIC STARTS HERE

Three Decades. Two Generations. One Integrity-Led Service Philosophy.

Marian “M” Iglesias

Founder

✓35+ Years Strategy And Communication
✓Branding And Brand Realignment Specialist
✓Fortune 500 Advisor
✓Multicultural Communication Strategist

Gabriel Iglesias

President

✓20 Years Brand Strategist
✓10 Successful Years At Apple
✓Revenue-Driven Marketing Focus
✓Integrity-Driven Leadership

Marian “M” Iglesias

Founder

✓35+ Years Strategy And Communication
✓Branding And Brand Realignment Specialist
✓Fortune 500 Advisor
✓Multicultural Communication Strategist

Gabriel Iglesias

President

✓20 Years Brand Strategist
✓10 Successful Years At Apple
✓Revenue-Driven Marketing Focus
✓Integrity-Driven Leadership

Learn About Us

30-Minute Call · No Obligation.

WE HAVE FANS

“KIWI’s brand strategy and organic marketing tactics helped Dana Wine and Spirits transform Zacapa Rum from an unknown brand to the global brand it is today.”

Lazaro Carbajal

DWS Importers

“During my marketing and general management career with General Foods, I worked closely with many highly regarded professionals on major brands around the world, and Marian stacks up with the best of them. Marian is spirited, insightful, ethical and a pleasure to work with.”

Arthur E. Trotman

Tetley USA

“KIWI’s communication strategy was instrumental in helping Bustelo expand its reach among younger Hispanic consumers of different nationalities around the nation.”

Donald Llopis

Bustelo Coffee Co.

“Throughout the years, KIWI’s creativity, resourcefulness, overall branding experience, and public relations expertise, have been a valuable asset to our company.”

Ricardo Febres

Shaw-Ross Importers

“KIWI has been instrumental in taking our organization to a new level of recognition in the community. Marian’s branding, public relations expertise, and guidance have had a significant impact in our organization.”

Ana Ortega

Centro Mater Foundation

“Great work, ideas, and professionalism. Throughout the years, KIWI helped us maintain Malta India as a staple item in the U.S. Hispanic market.”

Pedro Romero

MASAS USA

Ready For Greater Growth and Profitability?

Book Your Complimentary Strategy Session

30 Minutes With Gabriel

No agency. No junior staff. Just strategy.

Pick a time
(30-min Meet)

We chat & answer your questions

You leave with clear next steps

Limited spots each week.

30-Minute Call · No Obligation.